Gift Card Programme Manager (6 Month Fixed Term Contract)

THE ALLSAINTS TEAM

At AllSaints we are in the business of feelings - making our customers feel cool and confident. If, like us, you believe in the power of a great outfit, we'd love to talk to you.

We're a global brand made up of a very diverse mix of talented people in a huge variety of roles. Our products are designed in house and made by a small number of suppliers and artisans around the world to sustainable standards.

We are a brand embarking on a very exciting plan and we are seeking new members of the team who want to contribute to this.

THE ROLE

The Gift Card Programme Manager will be responsible for the strategic development, commercial performance, and operational excellence of AllSaints' global Direct-to-Consumer (D2C) and Business-to-Business (B2B) Gift Card programmes (including physical and e-Gift Cards).

This role sits at the intersection of Finance, E-commerce, Marketing, and Retail Operations. The successful candidate will drive revenue growth and profitability while ensuring the programme aligns with the AllSaints brand DNA.

WHAT WILL I BE DOING

Strategy & Commercial Performance (D2C & B2B):

• P&L Management: Own the full Gift Card P&L, including forecasting sales, redemption rates, breakage/spoilage, and working with Finance to optimise cash flow and profit recognition
• Programme Development: Define and execute the multi-year strategy for the Gift Card programme, identifying new revenue streams (e.g., B2B bulk sales, corporate incentives, partner opportunities) and emerging technologies (e.g., digital wallets, personalised gifting experiences)
• Performance Reporting: Develop and maintain a comprehensive suite of reports, providing actionable insights on key metrics (sales by channel, redemption trends, average gift value, dormancy) to all relevant stakeholders
• Compliance: Ensure all gift card operations adhere to global financial regulations, escheatment laws, and internal compliance standards

Direct-to-Consumer (D2C) Excellence:

• Customer Experience: Oversee the end-to-end customer journey for D2C gift card purchases and redemptions (online and in-store), ensuring a seamless, premium experience that reflects the AllSaints brand aesthetic
• Product Management: Manage the design, stock, and distribution of physical gift cards and the functionality/UI of e-Gift Cards, ensuring high quality and brand integrity
• Marketing & Promotion: Collaborate with the Marketing and CRM teams to develop promotional campaigns (e.g., peak holiday season, Mother's/Father's Day) to drive gift card sales without devaluing the brand

Business-to-Business (B2B) Growth:

• Sales Channel Management: Build and manage relationships with key B2B partners, including third-party gift card resellers, corporate incentive platforms, and employee reward schemes
• Negotiation: Lead commercial negotiations with B2B partners to secure profitable placements and favorable terms
• Operational Setup: Establish efficient and scalable processes for B2B order fulfilment, activation, and reconciliation

Operational & Technical Management

• System Integrity: Act as the business owner for all gift card related systems, including POS, E-commerce platform integration, and third-party processor management
• Issue Resolution: Work proactively with IT, Retail Operations, and Customer Experience teams to resolve technical issues and ensure system uptime
• Inventory & Logistics: Manage the supply chain for physical gift cards, including procurement, secure storage, and distribution to global retail stores and D2C fulfillment centers

WHAT SKILLS DO I NEED?

• Proven experience managing a retail Gift Card or Vouchers programme, encompassing both D2C and B2B channels
• Strong commercial acumen with experience managing a dedicated P&L and driving revenue growth
• Demonstrable experience working with gift card processing platforms, financial reconciliation, and compliance
• Excellent project management and cross-functional leadership skills, with the ability to influence stakeholders at all levels.
• Experience within the luxury, premium, or high-end fashion retail sector
• Familiarity with global gift card regulations, particularly in key AllSaints markets (UK, US, Europe)
• Understanding of the AllSaints brand, its core values (individuality, attitude, consciousness), and how to translate these into a commercially viable gift card product

ABOUT THE LOCATION

Based in our East London Studios in vibrant Shoreditch with perks and benefits offered from local businesses including discounts on food, shopping and health & beauty. Studio Location. Approximately a 10 minute walk from Liverpool Street Station and a 5 minute walk from Shoreditch High Street.

WHAT WE STAND FOR

The Customer is the Boss We work as one proud team to get the best for our customers

One Team We are joined up and encourage others to share their ideas

We Do What We Say We Will We know our goals, and we work with clear outcomes in mind

We Are Responsible We are self aware, understand the impact we have on others and are positive about the future