AllSaints logo

Assistant Digital Editor (8 Month FTC)

London, England, United Kingdom


Here at AllSaints we are proud to be a customer centric global team. Our vision is to make the coolest clothes to evoke emotion for our customers, worldwide.

Everything about our style and creativity is curated in-house, from store design and construction to our brand image, digital presence and clothing design. We are truly an agile business: we work at pace and take responsibility for making a difference.

We are a brand embarking on a very exciting plan and we are seeking new members of the team who want to contribute to this.


As a digital brand, our Ecommerce team is at the beating heart of an exciting time in the brand’s history. The Digital Content department’s aim is to deliver not only a great online shopping experience across all platforms, but to constantly evolve, innovate and create a stand-out brand experience on

The Assistant Digital Editor is the voice of the brand across all digital channels. Responsible for developing and communicating distinct tone of voice guidelines. You will have a great editorial style and a fantastic knowledge of trends, ensuring that our copy is accurate, commercial, fashion-focused and optimised for search at all times.

Reporting into the Digital Editorial Manager, you will be primarily working on a special project where you will assist with the planning and execution of the website's back pages. You will also work closely with Customer Experience and project teams.


  • Adopt the AllSaints TOV and produce accurate, informed and engaging copy (short and long form) for our website and other digital touchpoints
  • Write punchy headlines and customer-friendly copy for (primarily with a focus on back pages/page footer content: from FAQ pages to company information and more)
  • Plan out the website’s back pages, working closely with Customer Experience and project teams to gather key information on delivery, from SLA’s to FAQs
  • Planning content, mapping out wireframes prior to team presentation
  • Carefully sub-edit and proofread your own copy and the copy of others before being signed off and going live
  • Research competitors, copy articles, emails, social media, etc to help further develop content and support idea pitches
  • Work closely with the wider Digital Content team (copywriters, graphic designers and developers) and cross-functionally with different stakeholders
  • Overseeing all editorial/ product content information is accurate and up-to-date across all global channels at all times
  • Other ad hoc projects and tasks such as day-to-day content strategy, curation of editorial content across all channels (including website, editorial, email and digital marketing)


  • A strong storyteller with a background within a fashion/lifestyle brand within a copy and content focus role
  • A good understanding of SEO, UX, editorial policies, copyright, data protection and best practice
  • CMS experience preferred
  • Excellent written English (spelling, grammar, punctuation, vocabulary etc), sub-editing and proofreading skills
  • A creative mind and versatile writing style to cover various touchpoints (from website FAQ pages, to email, to social and more)
  • Customer centric, think like the customer - have an understanding of the customer experience/ journey and be able to identify how to enhance it
  • Highly organised with the ability to multitask and prioritise work schedules
  • Collaborative, team player who thrives in a fast-paced environment, ability to work to tight deadlines
  • Reliable and acts in a timely manner
  • Proactive, motivated, uses initiative
  • The ability to communicate clearly, accurately and confidently
  • Excellent problem solving skills
  • A positive approach to work - open to constructive feedback
  • Be aware of cultural trends with a keen interest in fashion, music, travel and the arts
  • Ability to undertake research using a variety of sources
  • Excellent attention to detail
  • Computer literate with strong keyboard skills
  • Strives to achieve and drive the best results possible for the brand
  • Demonstrates the brand values and promotes them within the business
  • Bachelor’s Degree in English/Journalism or equivalent is preferred


You’ll be working in our East London Studios based in London’ vibrant Shoreditch with perks and benefits offered from local businesses including discounts on food, shopping and health & beauty. Studio Location. Approximately a 10 minute walk from Liverpool Street Station and a 5 minute walk from Shoreditch High Street.


Customer Centric We work as one proud team to get the best for our customers

One Team We are joined up and encourage others to share their ideas

Work at Pace We know our goals, and we work with clear outcomes in mind

Be Responsible We are self aware, understand the impact we have on others and are positive about the future


Your career matters to us and we will do what it takes to help you on your journey in life. You’ll be challenging yourself and your leadership. The opportunities will be there and you’ll be working within an environment that rewards hard work and innovation. Internal promotion is the norm not the exception and you’ll be supported in your ambition to reach the next step of your career.

You’ll be working in our East London Studios based in London’ vibrant Shoreditch with perks and benefits offered from local businesses including discounts on food, shopping and health & beauty. In addition to this we offer a competitive pay and benefits package that includes an amazing employee uniform allowance and discount.

We are an Equal Opportunity employer and we very much look forward to working with you.

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