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Senior Digital Web Analyst

East London Studios


Here at AllSaints we are proud to be a customer centric global team. Our vision is to make the coolest clothes to evoke emotion for our customers, worldwide.

Everything about our style and creativity is curated in-house, from store design and construction to our brand image, digital presence and clothing design. We are truly an agile business: we work at pace and take responsibility for making a difference.

We are a brand embarking on a very exciting plan and we are seeking new members of the team who want to contribute to this.


We are looking for an experienced Senior Web Analyst to support the wider digital department to help improve our online business. The Senior Web Analyst is an experienced analyst with a background in data, business marketing, and strategic analysis.

The Senior Web Analyst will be consulting with the wider digital team on their needs, shaping the insights with delivery to them. They will access our internal database and web analytics data (including Enhanced ECommerce) using a variety of tools (Google Analytics 360 suite, Google Cloud Platform including Big Query, and BI tools including Tableau).

What Will I be doing


  • Analyse customer shopping behaviour and present actionable insights to improve customer purchase funnel performance
  • Monitor campaign performance, gathering key insights to report back to the various digital teams to inform the development and optimisation of content/marketing strategy
  • Translate business goals and requirements into KPIs and measurable metrics
  • Be responsible for defining site tracking solutions and working closely with our technical teams and 3rd party agency in further development and adding additional solutions
  • Proactively identify performance gaps across our websites and make high-level suggestions for improvement
  • Identify and build high value user journey/segments and assist the Performance Team with building remarketing campaigns to improve business KPI performance
  • Produce dashboards in Tableau to track business performance across all marketing activity
  • Build automated reporting
  • Use SQL to code and query the database in order to derive insights for the business
  • Take responsibility for end-to-end CRO optimisation coverage; create and inform A/B and multivariate testing and analyse customer journeys to optimise User Experience


  • Educated to degree level preferably in Maths, Computer Science, Statistics or similar


  • Solid experience within customer insight and marketing functions
  • An understanding of performance marketing channels and customer segmentation
  • Strong skills with web analytics solutions, such as Google Analytics
  • Commercial experience in SQL and Business Intelligence tools (e.g. Tableau)
  • Experience in planning, conducting and analysing A/B and MV tests
  • Ideally some exposure to statistical tools - R, Python
  • Knowledge of of attribution modelling is a plus
  • Background in retail analytics preferable


You’ll be working in our East London Studios based in London’ vibrant Shoreditch with perks and benefits offered from local businesses including discounts on food, shopping and health & beauty. Studio Location. Approximately a 10 minute walk from Liverpool Street Station and a 5 minute walk from Shoreditch High Street.


Customer Centric We work as one proud team to get the best for our customers

One Team We are joined up and encourage others to share their ideas

Work at Pace We know our goals, and we work with clear outcomes in mind

Take Responsibility We are self aware, understand the impact we have on others and are positive about the future


Your career matters to us and we will do what it takes to help you on your journey in life. You’ll be challenging yourself and your leadership. The opportunities will be there and you’ll be working within an environment that rewards hard work and innovation. Internal promotion is the norm not the exception and you’ll be supported in your ambition to reach the next step of your career.

You’ll be working in our East London Studios based in London’ vibrant Shoreditch with perks and benefits offered from local businesses including discounts on food, shopping and health & beauty. In addition to this we offer a competitive pay and benefits package that includes an amazing employee uniform allowance and discount.

We are an Equal Opportunity employer and we very much look forward to working with you.

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