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Digital Editor - 12 month FTC

London, England, United Kingdom , Fixed-term

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At AllSaints we are in the business of feelings - making our customers feel cool and confident. If, like us, you believe in the power of a great outfit, we'd love to talk to you.

We're a global brand made up of a very diverse mix of talented people in a huge variety of roles. Our products are designed in house and made by a small number of suppliers and artisans around the world to sustainable standards.

We are a brand embarking on a very exciting plan and we are seeking new members of the team who want to contribute to this.

The digital editor is the voice of the brand and integral to the stories we tell across digital channels. Responsible for crafting and communicating distinct tone of voice guidelines, they will have a strong talent for copy, an understanding of brand language, a great editorial style and a fantastic knowledge of trends. They will ensure that our copy is exciting, fashion-focused, optimised for search at all times and is uniquely AllSaints.

Supporting the digital editorial manager with the day-to-day planning and execution of the content strategy, the digital editor will assist with the curation of content across all channels, including website, editorial, email and performance marketing.

An integral part of the digital content team, the digital editor will serve as a natural mentor to the digital copywriters on the team, providing assistance and support on copy as and when required.


The digital team leads our brand's online presence through digital content and design, customer relations, e-commerce, partnership and performance. Reporting to our digital editorial manager, this role will work as part of a digital content team of four.


  • Work with the digital editorial manager to craft and communicate the AllSaints tone of voice guidelines and style guide
  • Work closely with the digital design team to provide copy for creative briefs, including site copy, editorial features, performance marketing and ad hoc design requests
  • Be a visible point of contact for all copy and TOV requests, maintaining a strong working relationship with the wider team
  • Mentor and guide the digital copywriter and junior copywriter, offering advice and support on copy as and when required
  • Liaise with product and marketing teams across the business to ensure all copy is factually correct
  • Work closely with the SEO manager on keyword optimisation, ensuring that all copy and content is search optimised
  • Support performance marketing with copy for paid marketing channels
  • Support the digital editorial manager with the execution of BAU content across digital channels, including website, email, editorial and performance marketing
  • Brief editorial content features in accordance with the digital calendar, ensuring all briefs are completed and passed on time to the digital design team with the correct detail
  • Support the digital editorial manager in liaising with wider teams across the business to ensure content is ready for sign-off with the senior management team
  • Support the digital editorial manager with content reporting
  • Deputise for the digital editorial manager as and when required


  • Solid experience as a copywriter and/or editor, ideally in the fashion industry
  • An ability to craft unique long and short form copy and well versed in the world of fashion storytelling and the latest digital content trends
  • An understanding of brand tone of voice
  • A team player who is confident and creative
  • Is computer literate and able to use CMS systems and Microsoft suite
  • Proactive and able to think creatively when problem solving
  • Ability to communicate with others clearly, effectively, professional and with respect
  • Strives to achieve and drive the best results possible for the brand
  • Excellent time management and organisational skills, able to prioritise work accordingly and work flexibly to hit deadlines
  • Demonstrates the brand values and promotes them within the business
  • Excellent team player who is collaborative in their approach and support team objectives
  • Reliable and acts in a timely manner
  • Experience in Photoshop, HTML and website content management preferable
  • An understanding of SEO best practice
  • Creative eye and attention to detail
  • Motivated self-starter who can work autonomously


Based in our East London Studios in vibrant Shoreditch with perks and benefits offered from local businesses including discounts on food, shopping and health & beauty. Studio Location. Approximately a 10 minute walk from Liverpool Street Station and a 5 minute walk from Shoreditch High Street.


The Customer is the Boss We work as one proud team to get the best for our customers

One Team We are joined up and encourage others to share their ideas

We Do What We Say We Will We know our goals, and we work with clear outcomes in mind

We Are Responsible We are self aware, understand the impact we have on others and are positive about the future


  • A generous wardrobe allowance so that you can wear our beautiful clothes to work each day
  • We are a disability committed certified employer
  • Employee discount for you to spend with family and friends
  • 25 days holiday increasing to 28 days after 2 years continuous service
  • Bank holidays, birthdays and volunteering days off
  • Access to dental cash plan & free virtual GP appointments through Aviva
  • UNUM employee assistance helpline
  • Life assurance cover
  • Access to discounted gym membership and corporate discounts
  • Hybrid working in our historic East London studios, working hours are 9-5.30pm
  • Free, confidential, wellbeing and lifestyle support with Retail Trust
  • Enhanced family leave benefits (neonatal, fertility, maternity, paternity, adaption, menopause)
  • Health days for you to use either for physical or mental wellness
  • Dedicated mental health support from our mental health first aiders
  • Eye care vouchers, season ticket loans and much more!


Our aim is to develop truly diverse teams and create an environment where everyone feels respected, valued and able to give of their best whilst contributing to the success of our brand.

We recognise the importance and strength of diversity and commit to providing equal opportunities to everyone in our employment and recruitment processes. We safeguard against any form of discrimination irrespective of gender, gender reassignment, marital status, race, ethnic origin, nationality, disability, sexual orientation, religion, gender identity, gender expression, transgender status or age.

Even if you feel you don’t tick all the boxes, we’d still very much like to hear from you. We want you to know that finding people who have a passion for our brand and are open to learning is incredibly important to us.

If you need any support or adjustments during your application, please get in touch with us and we are happy to help.


Closing date: 22nd April 2024

Apply now
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