Senior Brand Leader, Europe

THE ALLSAINTS TEAM

At AllSaints we are in the business of feelings - making our customers feel cool and confident. If, like us, you believe in the power of a great outfit, we'd love to talk to you.

We're a global brand made up of a very diverse mix of talented people in a huge variety of roles. Our products are designed in house and made by a small number of suppliers and artisans around the world to sustainable standards.

We are a brand embarking on a very exciting plan and we are seeking new members of the team who want to contribute to this.

THE ROLE

As our senior brand leader in store, you’re responsible for leading, managing and motivating a team across a cluster of stores to deliver an exceptional brand experience to our customers. For us, the store leadership role is not just about what happens within the store’s walls - although we want to deliver a wow, showroom experience to our customers every single day - it’s also about the community around you.

We see our store’s as the centre of a community of AllSaints fans and customers in your surrounding area, who might shop with us in store, online or via a partnership. As senior brand leader, you’ll take full ownership for delivering the AllSaints experience in your stores, supporting your district manager to contribute to a positive in brand experience and delivering amazing in-store service.

The role will involve some exceptional time management, resilience, multitasking and determination to ensure that in store customer journey, the financial targets and delivery of business critical updates all happen appropriately.

Leadership of your team of brand leaders, management and stylists will be a key part of how you spend your time, upskilling and equipping team members with the commercial skills to succeed and deliver sales targets, as well as exceptional service that makes our customers feel amazing.

You’ll also need to be able to build great relationships without relying on hierarchy since you’ll also have the opportunity to influence and partner with any local concessions and your surrounding community.

WHAT WILL I BE DOING?

• Deputise for the district manager and support stores across the district when required you will support your stores with embedding the latest product knowledge, brand strategies
• You will recognise and highlight achievements as well as identify areas of improvement across your stores setting the objectives for each individual’s needs based on your commercial understanding and market awareness
• You will lead floor walks, occasionally at director level, with full understanding of your business, KPI performance and with reasoning behind any commercial decision
• With support from your district manager and the relationships built with brand support, you own all areas of your business. You will be an active advocate of our customer experience, backstage stockroom operations and people policies to payroll, profit protection, health & safety and recruitment - this is your show!
• One management team - you set the expectations, occasionally stepping into other roles to upskill and present on the spot feedback to drive the business forward
• With the support of our reporting technologies, you walk our shop floors on a daily basis 'through the eyes of our customers, maximising on all trade opportunities, identifying and reacting to risks at the earliest stage with pace

WHAT SKILLS DO I NEED?

• First and foremost you are an amazing leader. You strive to get the best from your team, identifying strengths and you inspire our teams to dazzle our customers. You have a proven ability to grow our talent with strong examples of team development and progression
• You love fashion! We need you to be an irresistible ambassador for AllSaints and a believer in the power of an amazing new outfit (or three!)
• You have strong relationship management skills, creating fun and inviting environments for both team and customers and you have the ability to influence our partners when needed
• Tenacity and belief to succeed - you aim high, setting challenging targets and deadlines for your team to work toward. You have the winning mentality that your team aspire to
• Strong business acumen - you know your business inside and out. An active user of all reporting technologies with proven ability to use to your commercial advantage; you know what your customers want and how to deliver on their expectations - it's your passion and it shows!
• Honest, trustworthy and dependable - you live by our brand values
• A protector of the brand. A mentality to care for your customers, profit margins and product, as well as your teams and customer's health and safety. You are dedicated and committed to the success of the brand
• Positive and inspiring: you’re a natural coach and want to help our teams do their best and feel appreciated

ABOUT THE LOCATION

This Senior Brand Leader role is expected to oversee the majority of Europe. Feasible store locations for the role to be based with include Paris, Berlin and Amsterdam. 

WHAT WE STAND FOR

The Customer is the Boss We work as one proud team to get the best for our customers

One Team We are joined up and encourage others to share their ideas

We Do What We Say We Will We know our goals, and we work with clear outcomes in mind

We Are Responsible We are self aware, understand the impact we have on others and are positive about the future