Senior Performance Manager (Maternity Cover)

THE ALLSAINTS TEAM

At AllSaints we are in the business of feelings - making our customers feel cool and confident. If, like us, you believe in the power of a great outfit, we'd love to talk to you.

We're a global brand made up of a very diverse mix of talented people in a huge variety of roles. Our products are designed in house and made by a small number of suppliers and artisans around the world to sustainable standards.

We are a brand embarking on a very exciting plan and we are seeking new members of the team who want to contribute to this.

THE ROLE

We are looking for an experienced Senior Performance Manager to lead the Performance Marketing team in driving the growth of our paid channels (PPC, Paid Social, Display & Affiliates) and SEO.

As Senior Performance Manager you will be reporting into the Global Digital Director and responsible for strategising, delivering and managing multi million £ channel campaigns across UK, US, Europe and Rest of the World. You will work closely with the entire digital team, and often the wider business, across a range of projects and campaigns, ensuring the output is both strategically relevant; financially viable and delivered on time.

WHAT WILL I BE DOING?

• Oversee the planning and execution of a multi-channel paid search, paid social, affiliates & SEO strategy
• Forecasting and management of a multi-million-pound marketing budget
• Set annual budgets and targets, working closely with commercial finance and wider digital team
• Management and development of the performance team and agencies/partners
• Set and oversee implementation of John Varvatos paid media strategy
• Day to day management of John Varvatos paid media agency
• Working closely with trade, digital experience, CRM, organic, brand marketing, content, design, customer experience and dev teams, ensuring all activity is commercially focused and in line with the business trading plan.
• Influencing senior managers, directors and C-suite
• Testing and optimising new campaigns and channels for growth
• Increasing conversion rates across paid channels
• Oversee the management of all elements of the AllSaints affiliate program including direct relationships with AllSaints affiliate network and media agency
• Defining strategy aligning with your personal, departmental and the wider business KPIs.
• Responsible for channels achieving targets, overseeing an agency to achieve results and adhere to best practises to maximise traffic and revenue in line with our ROI targets.
• Managing and developing direct reports - Paid Media Manager, Affiliate Manager & SEO Manager
• Working closely and building solid working relationships with agency account directors, managers and executives as well as ad platform representatives
• Overseeing SEO technical roadmap
• Weekly and period reporting presenting to the Global Digital Director, digital teams and other senior management
• Being on top of all internal communications and searching for any opportunities that can be promoted
• Working with a feed management agency to optimise and improve the product feed which runs across all paid channels
• Overseeing A/B testing across all paid channels
• Coordinating ad hoc growth projects internally and with external agencies

WHAT SKILLS DO I NEED?

• An entrepreneurial mindset where the day to day elements of your role are a foundation from which you go on to dream big and deliver, often contributing outside of your specialty
• Commercially astute and able to manage budgetary requirements necessary to form a positive ROI for the business
• Experience in working with commercial finance, driving the digital budget and forecasts to achieve gross demand targets and growth
• Creative and strategic thinker who is resilient and able to adapt to fast paced environment
• Strong communicator with excellent interpersonal skills as relationships in and out of the business are key to the role
• Excellent analytical and quantitative skills which you are able to use to inform the communications strategy as well as your own decision making and planning
• Hyper organised and able to deliver campaigns within agreed timeframes
• Immaculate attention to detail
• Previous experience in commercially focused environments
• Strong presentation and influencing skills
• Adaptable to a fast moving environment and good problem solving skills
• Proven experienced with all major advertising platforms
• Decision-making ability and a sense of responsibility
• High standards of numeracy and literacy
• Ability to work under pressure
• Strong use of initiative and proactivity coupled with a curious mindset
• Strong analytics and Excel skills
• Experience using GA4, Looker and Funnel preferable
• Previous digital marketing experience, ideally with a retailer, with strong relevant experience within paid media management and affiliate marketing

ABOUT THE LOCATION

Based in our East London Studios in vibrant Shoreditch with perks and benefits offered from local businesses including discounts on food, shopping and health & beauty. Studio Location. Approximately a 10 minute walk from Liverpool Street Station and a 5 minute walk from Shoreditch High Street.

WHAT WE STAND FOR

The Customer is the Boss We work as one proud team to get the best for our customers

One Team We are joined up and encourage others to share their ideas

We Do What We Say We Will We know our goals, and we work with clear outcomes in mind

We Are Responsible We are self aware, understand the impact we have on others and are positive about the future